About Us

Who is Southwest Financial?

Southwest Financial is a better bank for Kroger associates. We were chartered in November 1962 as Kro-Dal (Kroger-Dallas) Federal Credit Union. Southwest Financial opened for business in the early months of 1963. At that time, only Kroger associates and their immediate family members were eligible to join.

Today, we continue to stay true to our roots and still operate for the benefit of Kroger associates and their immediate family members. Additionally, we have added hundreds of other Select Employee Groups (SEGs). Each of our SEGs have agreed to offer the benefits of membership to their employees and immediate family members.

In 2015, we created the Mighty Maxx Member Loyalty Reward as a way to give back to our membership.  Since then, Southwest Financial has given over $1.1 million in cash back to our membership. The more products and services you use, the more we save, the more you earn – it’s a win, win!

We look forward to growing with you and your family.

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